YOTPO - The Margins Game Ebook - 07.08.2024
Key Takeaways:
1. User-Centric Data Utilisation
Emphasise leveraging GA4’s user-centric metrics and event-based tracking to identify cross-selling and upselling opportunities. By analysing transactional data and customer behavior, brands can offer personalised product recommendations, enhancing the customer journey.
2. Effective Promotion Strategies
Highlight the importance of A/B testing various promotion types, such as time-sensitive offers and bundling, to increase average order value (AOV). Discuss the success with custom-built bundle pages and the cautious selection of tech apps to ensure a seamless user experience.
3. Personalised Engagement & Loyalty
Showcase the role of personalised post-purchase communications in building strong customer relationships. Include examples of how targeted email campaigns, proactive customer service, and loyalty tier offerings foster brand loyalty and repeat purchases.
4. Website Optimization for Better Conversion Rates
Stress the significance of improving website speed and optimisation to enhance user experience and SEO rankings. Share insights on overcoming challenges like image compression and script optimisation to boost site performance and conversion rates.
The Ecommerce Conversion Pathway: How to Leap Past Your Competitors in 2024 - 23.04.24
My main key takeaways:
📈 Utilising data-driven strategies - Track purchases, spot patterns, understand customer lifetime value.
📝 Explore the pivotal role of A/B testing - in achieving substantial boosts in conversion rates.
🛠 Understanding tech stack integrations - to unify critical customer data and effectively target customers with personalised messages.
My main key takeaways:
✍️ Shifting to Retention over Acquisition - focusing on Life Time Value for customers
✍️ AI-Powered Personalisation - eCommerce brands in 2024 are enhancing customer experiences using AI to drive conversions.
✍️ Omni channel Strategy: The importance of a seamless omni channel experience, integrating physical stores, online platforms, social media, and mobile apps to cater to diverse customer preferences.
Brand Leaders Round Table (Driving Sustainable eCommerce Growth) 8.11.23
Yotpo Partner Roadshow in Sydney 2023 - 16.3.23
My main key takeaways:
✍️The importance of customer retention in 2023 via loyalty program with the use of SMS and Email automation
✍️Building better customer relationships via loyalty program
✍️ The cost-effectiveness to any digital business selling to existing customers using a loyalty rewards system
Evocative Growth Summit event - Nov 22
My main key takeaways:
✍️How to navigate around inflation and changing consumer behaviour
✍️Strategies to prepare around Q4/BFCM/Peak Season and the best digital channels to utilise in ecommerce for this.
✍️Always-on strategies and how to overcome post peak season slow-downs
✍️How to improve your Search Engine Optimisation (SEO) rankings
✍️The importance of email & SMS marketing and how to maximise revenue through email automation and SMS + Loyalty.
✍️Great tips for creating effective & engaging content on TikTok
Shopify Meetup May 18.5.2022
Daniel David - "Building a great e-commerce website experience from scratch isn't easy and it starts with a great strategy & plan to deliver a big vision in small steps."
eCommerce Growth Gurus Masterclass 30.5.2022
A couple of key takeaways for setting your ecommerce business in motion for 2022:
Focus on your expansion strategy
Create Advanced email segmentations
Start to implement SMS in all flow campaigns
Create a good plan for how to achieve your specific goals
Developing a Growth Map - Immediate Conversion Improvements/ Growth building/ Market defensibility